Roland, LogoJET UV Printer Deal: Models and Prices

Roland DG Americas announced on Sept. 21, 2026 that Lafayette, Louisiana-based LogoJET is adding a chosen group of Roland DG UV printers to its direct-to-object lineup, giving U.S. decorators another channel for Roland desktop, benchtop and larger UV systems. The first highlighted products include the VersaStudio BD-12 desktop UV flatbed at a $16,795 U.S. MSRP and the VersaObject RC-300 cylindrical UV printer line starting at a $69,995 U.S. MSRP, according to Roland DGA's release and product pages.

Specs and prices Roland has published

What the partnership changes

The deal is less about a new printer and more about where a shop can buy support for hard-goods work. Roland DGA said LogoJET will carry Roland UV flatbeds that range from compact desktop machines to larger production formats, alongside LogoJET's existing direct-to-substrate line. The companies also pointed to LogoJET's help with testing applications, building trays and fixtures, supporting workflow, installing equipment, training operators and handling technical support for customers using the added Roland systems.

For a DTF shop, that matters because hard-goods expansion can quickly become a support problem. A shop used to film, powder, a heat press and garment blanks may need fixtures, material testing and artwork workflows before taking drinkware, gifts, packaging samples or short-run promotional products. Roland brings the hardware and software stack; LogoJET brings a U.S. direct-to-object sales and support path that already serves product decorators.

The announcement also puts a date and place around the rollout. Roland DGA said LogoJET would show several of the Roland products in booth C2691 at PRINTING United Expo, Sept. 23-25, 2026, in Las Vegas. Roland DGA also planned to show them in booth C1545 with its other UV, eco-solvent and latex systems. The release did not publish a separate LogoJET order page, stocking schedule or bundled service package.

What the two named machines cover

The BD-12 sits at the small-shop end of the announcement. Roland's product page lists it as a desktop UV flatbed that can print directly on items up to 4 inches thick and can also produce UV DTF decals for later application. Its published size puts it closer to personalized gifts, notebooks, cases, small plaques, small bottles with the rotary option, sample work and low-volume product decoration than to sign-shop flatbed production.

The RC-300 Series is a much larger step. Roland lists it for cylindrical and tapered objects such as bottles, drinkware, containers, cosmetics packaging and promotional goods. The standard RC-300 starts at $69,995, while the RC-300c is listed at $74,995 and is described by Roland as the clear-support configuration for transparent and liquid-filled bottles. That makes it a production and specialty-packaging purchase, not a casual add-on next to an entry DTF printer.

The machines also answer different questions for a DTF business. The BD-12 can help a garment shop test whether local customers also buy decorated hard goods, especially when the shop already has design, customer service and small-order workflow in place. The RC-300 is more likely to fit a decorator that already has repeat demand for drinkware, bottles or private-label packaging and needs to print directly on the object rather than apply a transfer, sleeve or label.

What a DTF shop should verify first

Roland has published core prices and specifications, but the partnership details still leave buying questions. Shops should confirm whether LogoJET will quote the same base prices, whether installation and training are included or sold separately, what fixtures are included, and whether any custom tray work changes the delivered price. None of those LogoJET-specific package details appeared in the Roland release or product pages.

Material testing is another practical checkpoint. UV DTF transfers can be a strong fit for stickers, decals, cup wraps and awkward surfaces, while direct UV flatbed or cylindrical printing may fit jobs where the ink needs to land directly on the product. Roland describes primer, gloss, white ink and hard UV ink options across these systems, but each job still needs adhesion, durability and wash-handling checks before a shop promises a use case to a customer.

The comparison with apparel DTF is also important. A film printer, adhesive powder and heat press system is still the cleaner path for cotton shirts and many apparel jobs. The Roland and LogoJET announcement points to the hard-goods side of customization: bottles, gifts, packaging, acrylics, wood, metal, glass, promotional items and personalized products. That can be a useful second revenue lane, but it is not a replacement for an apparel DTF line.

Frequently asked questions

Is the Roland and LogoJET partnership a new DTF printer launch?

No. The announcement is a distribution and support partnership around UV direct-to-object equipment. It matters to DTF shops because many apparel decorators add hard goods, UV DTF decals or product personalization after building a local customer base.

How much is the Roland VersaStudio BD-12?

Roland lists the VersaStudio BD-12 at a $16,795 U.S. MSRP, with a published $341 monthly lease price for 60 months OAC. The optional rotary rack is listed at $1,653.99. LogoJET-specific pricing was not published.

How much is the Roland VersaObject RC-300?

Roland lists the RC-300 at a $69,995 U.S. MSRP and the RC-300c at $74,995 U.S. The product page also lists 60-month OAC lease prices from $1,421 to $1,523 per month. LogoJET package pricing was not published.

Does Roland publish the printhead model for these UV printers?

Not in the pages reviewed for this story. Roland lists a piezo inkjet printing method for both the BD Series and RC-300 Series, but it does not name the printhead model on the product pages.

Should a garment DTF shop choose UV DTF or a direct UV printer?

The right choice depends on the job mix. UV DTF decals suit many sticker and wrap applications, while direct UV flatbed or cylindrical printing may fit repeated hard-goods jobs where fixtures, adhesion testing and direct decoration justify the equipment cost.

Where it fits in the DTF Database

The Roland and LogoJET deal belongs in the hard-goods lane rather than the apparel printer lane. Shops comparing transfer stickers with direct UV equipment can start with the flatbed UV vs. UV DTF comparison, then review the existing Roland UV DTF system explainer for transfer-film context. Shops staying focused on shirts should use the printer directory and the Roland VersaStudio BY2-20 DTF printer post instead of treating the BD-12 or RC-300 as apparel DTF replacements.